Qatar- ICONIC ropes in Varun Dhawan as brand ambassador
Date
8/21/2016 1:10:07 AM
(MENAFN- The Peninsula) Bollywood star Varun Dhawan
DOHA: ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has signed a two year endorsement deal with Bollywood";s shining young star Varun Dhawan. Extremely popular with women for his fresh looks and boy next door image and with men for his chiseled body & style statements Varun has managed to win hearts in a short span of his career.
Riding high on the release of Dishoom, Varun talking on his association with ICONIC, said, 'The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with ICONIC, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come.”
Raza Beig, CEO, Splash & ICONIC, said: 'An achiever at a very young age, we at ICONIC are proud to partner with the hot & charismatic Varun Dhawan. Both Varun & ICONIC are rapidly growing brand names in their own spaces and hence a perfect fit for each other. Varun is a contemporary fashion icon with a clean, classic and current style and ICONIC offers a similar kind of fashion for its discerning audience.
With the Region being at the forefront of fashion and ICONIC being a local retailer we work with the most suited talent, which essentially puts us firmly on the global fashion scene.”
The first campaign featuring Varun Dhawan with a leggy model will release across the GCC on September 1 and will include six to seven images in various looks and outfits along with a 30 second TV commercial to be used across a mix of communication channels including Print, Radio, TV & Online.
The Peninsula