Salman Khan, Katrina Kaif named Splash brand ambassadors

Date

8/14/2016 1:13:41 AM

(MENAFN- Muscat Daily) Muscat-

Splash, Middle East's largest high-street fashion retailer, has announced international icons Salman Khan and Katrina Kaif as brand ambassadors.

The mega stars known for their acting finesse and their trendy sartorial choices with a massive fan following will be seen representing the brand Splash through a series of brand campaigns across the Middle East.

Synonymous with its philosophy of 'In Love with Fashion', Splash is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns. Salman is known for creating everlasting fashion moments and Katrina is an aspirational youth icon, thus making the three individual brands an instant fit.

Khan said, 'I have now been working with Splash in the Middle Eastfor the past three years, both in the capacity of a brand ambassador and with my brand Being Human for which Splash is the exclusive retail partner. Ithas been an exciting and fruitful journey. Each season, the brand ups its fashion quotient while still keeping the Arab and Asian consumer at heart, which I most relate to. I look forward to this renewed journey and wish we continue to add many more fashionable moments in the life of our valued fans and customers.'

Katrina said, 'As a brand, to me, Splash embodies effortless style and great fashion, which is what I associate with personally. I am very happy torepresent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support. We are in the process of shooting this amazing, high-fashion campaign and I can't wait for you to see what's in store this season.'

Raza Beig, director - Landmark Group and CEO - Splash and Iconic, said, 'Born and bred in the Middle East, we at Splash understand the fashion sensibilities of the Arab consumer, and to represent this fashion, we have brought together mega stars Salman Khan and Katrina Kaif.

This is Splash's second stint with Salman post a six-month gap in which we received multiple requests from his Arab and Asian fans to bring the association back. Katrina was an obvious choice given her global appeal, her talent and impeccable style. Both stars appeal to all generations; it is this love for them that we aim to capitalise on.'

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