Action Hotels' proposed new Dubai hotel set for a flying start

7/24/2016 8:52:53 AM

(MENAFN- ProactiveInvestors - UK) Action Hotels' proposed new Dubai hotel set for a flying start Share Facebook if (typeof urlShortener == 'undefined') { var urlShortener = { generate: function(){ $.get('/swift/tinyUrl?url=http%3A%2F%2Fwww.proactiveinvestors.co.uk%2Fcompanies%2Fstocktube%2F5311%2Faction-hotels-proposed-new-dubai-hotel-set-for-a-flying-start-5311.html', function( url ) { $('.twitter.tweet').attr('onclick', 'popUp = window.open(\'https://twitter.com/intent/tweet?url=' + url + '&text=%23AHCG+Action+Hotels'+proposed+new+Dubai+hotel+set+for+a+flying+start++-+%40ActionHotels&via=proactive_uk\', \'popupwindow\', \'scrollbars=yes,width=800,height=400\');popUp.focus();return false'); }); } } urlShortener.generate(); } Twitter Google+ LinkedIn Email Print

11:34 22 Jul 2016

Action Hotels PLC (LON:AHCG) is to develop a new mid-market hotel in Dubai Healthcare City.

It will be the hotel developer and operator's first Novotel-branded hotel and chief executive Alain Debare explains to Proactive Investors why the company prefers to work with partners rather than operate hotels under its own brand.

'It is very important to partner with the leading hotel brands. We appreciate the operational expertise they bring to the table and more importantly the marketing muscle they are able to bring, which accounts for about 40% of the bookings,' Debare said.

'As a result all of our hotels have been profitable in the first month,' he revealed.

The new hotel is in an interesting and mature area of Dubai that has five big hospitals. It is currently served by five star hotels, which are doing very well, but Action Hotels, which operates three and four star hotels, thinks it has spotted a gap in the market, just before opportunities to build there start to dry up.

The hotel should open for business in the first quarter of 2018, well in advance of Expo 2020, which will be hosted in Dubai.

Meet FERRUM CRESCENT LIMITED ORD NPV (DI), Landore Resources Ltd. and Medusa Mining Limited at our event, London, 08 September 2016. Register here ' Share Facebook if (typeof urlShortener == 'undefined') { var urlShortener = { generate: function(){ $.get('/swift/tinyUrl?url=http%3A%2F%2Fwww.proactiveinvestors.co.uk%2Fcompanies%2Fstocktube%2F5311%2Faction-hotels-proposed-new-dubai-hotel-set-for-a-flying-start-5311.html', function( url ) { $('.twitter.tweet').attr('onclick', 'popUp = window.open(\'https://twitter.com/intent/tweet?url=' + url + '&text=%23AHCG+Action+Hotels'+proposed+new+Dubai+hotel+set+for+a+flying+start++-+%40ActionHotels&via=proactive_uk\', \'popupwindow\', \'scrollbars=yes,width=800,height=400\');popUp.focus();return false'); }); } } urlShortener.generate(); } Twitter Google+ LinkedIn Email Print Sarah Lowther !function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (!d.getElementById(id)) { js = d.createElement(s); js.id = id; js.src = "//platform.twitter.com/widgets.js"; fjs.parentNode.insertBefore(js, fjs); } }(document, "script", "twitter-wjs"); Why Invest In Action Hotels PLC? Read More Here

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