(MENAFN- KNN India) In order to uplift the rural area of Bundelkhand and provide employment to the small entrepreneurs, a group of young people launched a chain of exclusive stores and online platform to market products made in the city.
Talking to KNN, Sachin Chaudhary, Founder of brandbundelkhand.com, expressed the entire theme of this start up.
'Bundelkhand, besides being a backward region, has a lot of positivity. So we wanted to develop a platform to put forward the positive side of Bundelkhand. In this regard, we launched a project 4 months ago called brandbundelkhand.com.”
He said 'Our concentration is on the purity of goods and services.
We have various categories including foods and beverages, tours and travels, clothes and apparel, books and literature, etc.
Tours and travels is a major sector of our working. We are launching 100 tour packages. We are in touch with 35 taxi drivers and 20 hotels (soon going to be 100 in another 2 months)," he said.
"Besides this, foods and beverages include famous Mahoba";s paan, Jain papad, Sagar";s Chironji barfi, Orchha";s Kalakand, Bonda";s sohan halkwa and number of mouthwatering Bundeli dishes. Traditional Books and Literatures includes books by 40 infamous writers,” Gupta said.
This is the first online market from any rural area of India who are directly connected to around 30-35 individual entrepreneurs for the products and indirectly connected to 450-500 small entrepreneurs on a daily basis.
'We have an entire team of 15 people, who are assigned different places in Bundelkhand. They are the coordinators as well as market researchers. They identify what part of Bundelkhand can be highlighted,” he continued.
An exclusive retail store has been opened with the same name in an upscale mall here, which will showcase Bundelkhand";s products.
'The website was started with an investment of Rs 30,000. The showroom was in need of a lot of investment, but with the co-ordination of the suppliers, we could make it possible only with a minimal amount of 1.5 lakhs,” the founder said.
'We have products costing more than Rs 10 lakhs. The marginal profit on each product is around 20%.
World famous products like Chanderi Sarees and bamboo silk are available here at 4 times lower prices,” he said.
'We have already launched the online platform at the national level sometime back and it has attracted a very good and encouraging response,” Chaudhary added. (KNN/FA)