(MENAFN- The Peninsula) Doha: Ooredoo has announced a group strategic agreement with digital consumer technology company, Mobimedia International, to launch a full suite of mobile consumer services across its footprint in the Middle East, North Africa and Southeast Asia.
The deal follows the two companies"; collaboration in launching the mJams Music Streaming app in Myanmar earlier this year.
Ooredoo anticipates strong demand for the app in other markets, given the rich library of content available to suit a wide range of tastes.
The app provides a convenient and high-quality way for customers to enjoy the latest local and international music directly from their handset. With a smartphone, customers can access any song from mJams"; library of music and playlists and by deploying the service over Ooredoo";s world-class mobile data networks, the app delivers an incredible listening experience. With real time data aggregation, mJams"; content is constantly optimised to reflect the trends and tastes of its users, creating a nationwide database of the most popular music.
Waleed Al Sayed, Deputy CEO, Ooredoo Group, said: 'We are constantly looking for ways to enhance our digital customer experience and the partnership with Mobimedia International will add a wide range of consumer services and apps to our portfolio. The app generated a fantastic response in Myanmar when we launched it earlier this year, because it is designed to bring an incredible range of music and amazing listening experience to customers in emerging markets. We anticipate similar positive responses to some of the other upcoming services.”
David van Herwaarde, CEO, Mobimedia International, said: 'We are proud to be working with Ooredoo in Myanmar, having launched mJams in-market in April and look forward to continuing work together as we grow the presence of our services in the Middle East and North Africa. Ooredoo";s superior networks and excellent customer experience ensures that innovative applications receive the support they need to thrive.”
Mobimedia International has music content agreements with some of the biggest providers in the world, including Universal Music, Sony Music, Warner Music Group as well as a fast-growing list of local content labels. mJams is Asia";s fastest-growing app and collaboration with Ooredoo provides an opportunity for Mobimedia International to expand the reach of its services into fast-growing Middle Eastern markets.
In addition to mJams service, other Mobimedia International products in the roll-out pipeline include highly successful video on demand services, social and chat apps, a mobile game platform, e-commerce, loyalty apps, managed storefront and App Store solutions.
The Peninsula