(MENAFN) The Middle East and Africa's (MEA's) beauty and personal care market will grow to 6.4 percent in the coming five years, reaching USD34.7bn by 2020.
Accordingly, huge interest in the region from leading global brands was the major driver for the buzz of activity right up to the last minute at Beautyworld Middle East 2016.
Beautyworld Middle East 2016 has been successful, drawing in a record number of visitors to meet new suppliers, experience new products.
Additionally, the growing global nature of Beautyworld Middle East 2016 was underlined by 22 country pavilions, which will generate more than USD13mn of business.
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