Qatar- Hoteliers go digital to attract guests


(MENAFN- The Peninsula) Frederick Sabty, Vice President Hospitality Solutions, World Wide Avaya

Doha: Hotel owners in the Middle East are embracing digital transformation initiatives to create unparalleled guest experiences, and stand out from competitors, Avaya said. With occupancy levels and average daily rates declining across the region, hoteliers are seeking solutions from Avaya, a global leader in business communications software, systems and services, to modernise their services, produce new revenue streams and enhance operational efficiency.

Avaya’s regional hospitality business grew 40 percent in the first half of the fiscal, even as Middle East and Africa posted declines in occupancy and average daily rate (ADR).

Frederick Sabty (pictured), Vice President Hospitality Solutions, World Wide Avaya, said: “With the region preparing for major events such as Expo 2020 in Dubai and the FIFA World Cup in Qatar in 2022, hotels need to offer differentiated services to stand out from the crowd. Today’s traveller is no longer satisfied with traditional hotel experience. They expect seamless connectivity across multiple devices, real-time access to information and services, customised in-room entertainment and an individualised experience that meets their own unique needs.”

Minor Hotel Group that operates hotels and resorts in 22 countries, has deployed innovative unified communications, contact centre and networking solutions from Avaya across its hotels, as part of its plans to increase its footprint in the Middle East.

Hari Nair, Director of Technology Middle East, Minor Hotel Group, said: “With Avaya, we are able to deliver mobile, interactive, secure experiences that our guests deserve, meeting their needs today and for the future.”

The Peninsula


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