Bank Muscat's Ramadan al Khair events gain momentum

6/28/2016 1:51:21 AM

(MENAFN- Muscat Daily) Muscat-

The month-long Ramadan events organised by Bank Muscat, the flagship financial services provider in the sultanate, under the banner of ''Ramadan al Khair'' for the benefit of different segments of the society have gained momentum.

In a unique gesture, the bank produced a short video clip in appreciation of the people serving the nation.

Paying rich tributes to citizens who are on duty to ensure the critical services provided by the police, hospitals, ambulances, fire brigades and also those who are away from their families in remote areas and engaged in oil drilling activities, the video clip posted on the bank''s social media channels and the state television evocatively joins the people we often tend to overlook while enjoying the celebration with our families and dear ones.

The video clip conveying a powerful social message has earned high acclaim from citizens and residents.

Taking a step further, the bank organised iftar gatherings with various groups of people on duty for the nation, including the call centre staff at Muscat Municipality and The Royal Hospital employees.

As part of the bank''s Tadhamun corporate social responsibility (CSR) initiative, beneficiary homes identified by the Ministry of Social Development across the sultanate are receiving basic electronic home appliances, aimed at providing them with a better quality of life. The distributions will be carried out through the holy month along with Eidiyah to beneficiary families as a gift from the bank''s employees.

Over the years, the Tadhamun programme has benefitted numerous citizens from social welfare families.

The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries.

Through the Tadhamun programme, the bank seeks to reiterate its dynamic vision and values of accountability and partnership, striving to reach out to different segments and ''doing more'' for the society as a whole.

Committed to supporting economic growth and sustainable development, the bank utilises every opportunity to reiterate partnership in building the nation by creating opportunities for individuals and communities to grow and prosper.

Contributing to sustainable development, the bank works closely with local communities with the aim of improving living standards in a manner that complements the national economy.

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