Oman- A'Saffa Foods guarantees healthy, halal products

6/27/2016 1:57:15 AM

(MENAFN- Muscat Daily) Muscat-

A''Saffa Foods, the sultanate''s largest fully integrated poultry producer, continues to be a popular choice amongst households in the sultanate as well as in the GCC when it comes to their favourite poultry and allied products brand.

Emphasising on the corporate philosophy - ''Core values of Healthy Food, Health and Happiness'', A''Saffa''s success is based on the ''100 per cent promise'' and its three pillars - ''100 per cent halal, 100 per cent natural and 100 per cent tasty''.

Sidhartha Lenka, head of marketing and sales, A''Saffa Foods, said, ''Each and every A''Saffa product is produced, packaged and transported to a wholesaler or retailer keeping health, freshness and safety in mind. Being pioneers in fully integrated poultry production, farm management systems and processed food technology, we have built our competence and expertise in food production, food processing and innovative food recipes helping us to deliver fresh, flavourful, halal, healthy and delightful choices for our consumers.''

A''Saffa ensures that all of their birds are slaughtered by hand using a knife, and processed in a way that is hygienic and ensures that the birds are of the highest quality and fit for human consumption. Customers in Oman and across the GCC can be rest assured that they can buy every A''Saffa chicken and chicken parts with the confidence that they have been raised and slaughtered by hand using actual halal techniques in accordance with Islamic Sharia''a.

''Through ''real halal'' the slaughtering is done by hand from the top of the neck ensuring each drop of blood and toxin flows out of the bird and is hygienic for consumption,'' Lenka explained. ''Most companies use mechanical devices to slaughter poultry which is contrary to the strict guidelines that should be carried out to ensure that birds are slaughtered in accordance with proper Islamic Sharia''a. Three to four out of every 100 chicken die before slaughter when mechanical processes are used, and this goes unnoticed in mechanical slaughtering which means ''halal'' is not guaranteed.''

It is noteworthy that A''Saffa Foods specially employ trained Muslim staff to slaughter chickens by hand at their farm. A''Saffa Foods also has a highly trained on-site medical team.

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.