Booming Halal trade and tourism around the world


(MENAFN- The Peninsula)

By Haider Abdul Redha Al Lawati

The demand for Islamic products in the world is increasing nowadays to include today a multitude of tourist products, including foodstuffs, banking services, finance, and insurance. Islamic banks and windows began to encourage these trends in the region, resulting in the founding of many businesses and tourist institutions that operate in Halal products to meet the needs of Muslim people and customers. Islamic values, daily lifestyles of Muslim consumers and demands and business practices of Muslims, began to influence different economic sectors. Banking institutions and the insurance industry also became interested in Islamic finance in a positive way. These organizations began to monitor, study and make use of these trends in light of the commercial significance of the new and tremendous opportunities availed by these products in investment and growth.

The needs of Muslims arising from their unique values moved some economic sectors to participate in Islamic finance, including halal food, traditional conservative clothes, family tourism or other religious practices. The global banking industry had also become a yearning for these opportunities opened by the new products with an optimistic outlook to capture its financial share of funding, dealing daily with it.

Today, there are dozens of foreign companies around the world doing business in the manufacture and sale of halal food and have hundreds of factories, shops, and malls to market their goods in the Muslim world and beyond. In the food industry, some foreign companies possess hundreds of plants having formal certificates and permits to manufacture halal food.

There are also chains of global shops that began using major global brands in their halal products and are expanding and growing dramatically in selling and serving halal food served in many markets. In the markets of some Islamic countries, there are Islamic companies that manufacture frozen halal food, especially in the Gulf Cooperation Council (GCC) countries on a global scale.

There are countries, such as Malaysia having unique series of halal food restaurant and fast food and is expanding globally. Now it has hundreds of restaurants offering Muslim cuisine in the world. They now own hundreds of restaurants serving halal fast food around the world. There are also many other companies that produce halal food in some other Arab and Muslim countries that have entered into this huge market.

This situation also applies to the two areas of travel and tourism as part of the strategy of tourism companies to meet the needs of the Muslim multicultural travellers. They try to respond to their demands upon arrival, including, for example, offering copies of the Koran, prayer mats, halal food, and washing and ablutions places in particular locations. They also require the provision of tourist facilities and areas that do not serve alcoholic beverages, take into account the unique Muslim family atmosphere and offer separate swimming services for males and females, as well as the provision of dedicated health resorts for women.

Muslim women have their unique demands, thus creating a market for women’s products. They look for Halal cosmetics that are beginning to gain immense popularity and demand in the markets. Women also look for designer clothes compliant with Islamic law that meets their tastes and needs of fashion.

These requirements necessitated the upsurge of trade fairs, which display a variety of trendy designs fit and earmarked for Muslim women and Islamic traditions. In the field of media and entertainment, especially films screenings and cinema shows compliant with Islamic traditions for adults and children, as well as children’s books suitable for their age understanding and mental abilities on the reality and history of Islam and the prominent Muslim personalities who played decisive roles in Islam. These needs and demands are those of some 1.6 billion Muslims of all ages, especially children and young people who represent a significant proportion of them.

With the solid likelihoodof the desires of scores of non-Muslims for products compliant with Islamic law, there is a need for analyses such trends and prepare the necessary feasibility studies for the establishment of companies and institutions that can meet future demands of the future generation that may demand such products. According to estimates in some reports in this regard, the volume of Muslim consumer spending on halal food and lifestyle around the world could reach US$ 2.47 trillion by 2018. This matter is potentially a major market for halal food and lifestyle compliant with Islamic law.

In addition, Islamic financial assets are increasing year after year. Given proper conditions, the volume of these assets in the world’s major markets would total nearly US$ 4.1 trillion. There are opportunities for growth and investment, both collectively and collaboratively that may be the more and represent an urgent necessity for the achievement of those visions.

The population growth in Islamic countries today is increasing faster than is happening in the rest of the world. Moslems in large numbers are living in many countries around the world, especially in emerging markets.

They are in Indonesia, Malaysia, Egypt, Saudi Arabia, Turkey and many more countries. Today, there are 57 member states in the Organization of Islamic Cooperation. The people in these countries follow Islamic values. Those values have increasing influence in forming lifestyles and business practices in actual and concrete patterns day after day.


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The Peninsula

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