Omanoil announces At'a campaign in Ramadan

6/20/2016 6:05:34 AM

(MENAFN- Muscat Daily) Muscat-

Celebrating the values of Ramadan, Oman Oil Marketing Company (omanoil) launched the second edition of its At''a campaign to enrich the lives of people across the sultanate during the holy month.

Under the theme ''Together We Give More'', omanoil will donate 10 per cent of all its sales from select ahlain convenience stores in the governorates of Muscat, Batinah, Sharqiyah, Dakhliyah and Dhofar until June 25. This year, the At''a initiative also features a nationwide media campaign, charitable donations and social media competitions aimed to instill a culture of giving by lending a helping hand and acts of kindness.

Taking the company''s care beyond the pump to new levels, the campaign kicked off with a series of special videos that highlight the principles of generosity and compassion. Social media personality Ahmed al Abri (abu_aflah) has also joined At''a to drive the cause further.

Jaber Sulaiman al Busaidi, corporate affairs manager, Oman Oil Marketing Company, said, ''Since our inception, omanoil has maintained its long-held commitment to enhancing the lives of people in the sultanate. At''a is about giving back and supporting the less fortunate. Building on the success from our first edition, this year we are going beyond monetary sums and focusing on having a positive impact on the people around us, may it be a family member, friend, neighbour or even a stranger. It is about that one act of kindness, one small gesture that can make the difference. We maybe leading the campaign, but we are calling upon everyone in Oman to join us to become catalysts of change.''

Believers in the power of charity, omanoil has strongly supported communities throughout the sultanate with a number of humanitarian and charitable programmes and campaigns.

The company''s portfolio of social initiatives includes road safety programs, environmental protection and awareness campaigns.

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