Oman- Bank Sohar announces winners of Road Safety Instagram contest

6/14/2016 5:32:37 AM

(MENAFN- Muscat Daily) Muscat-

Following the conclusion of the Road Safety Instagram contest, Bank Sohar conducted a prize distribution ceremony, where it presented certificates worth RO100 to each of the ten winners.

The competition, which was launched last month, presented the bank''s Instagram followers with an opportunity to win cash prizes totalling RO1,000 by posting a video of a child reacting to the Bank Sohar Road Safety jingle.

The prize distribution was conducted at the bank''s head office in MBD where Mazin Mahmood al Raisi, senior AGM and head of marketing and customer experience at Bank Sohar, handed over the cash gift certificates to the winners whose names were announced on Bank Sohar social media pages.

Raisi said, ''Promoting road safety has always been given a high priority within the bank. This is clearly evident from the various activities, sponsorships and events that we have conducted over the years. The launch of this jingle was one such activity aimed at promoting the idea of not texting while driving to adults through their children. It was truly interesting to see such a positive and exciting response from the children in each of the videos we received. It is satisfying to see that the video has achieved our desired impact and is being effectively spread.''

The contest ran from May 22 to June 4 on the bank''s Instagram page (www.instagram.com/banksoharexcel). Over the course of the competition, participants were required to post a video of a child reacting to the Bank Sohar Road Safety jingle, which could be found on the Bank Sohar Instragram page as well as YouTube page ( www.youtube.com/user/Excelbanksohar). All valid entries were entered into a computerised draw conducted shortly after the competition ended to randomly select the ten lucky winners.
''On behalf of the bank, I would like to thank all the participants for their entries as well as congratulate each of our ten winners. With this contest behind us, our social media followers and fans can now look forward to participating in our Facebook competition, which has just initiated,'' he added.
Bank Sohar has come a long way in getting closer to its customers and interacting with them on popular social media.

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