The account has seen a tremendous increase in its fan base right from inception, chiefly due to its thematic content that engages a broad audience.

Since commencing operations in Oman, SPAR Supermarkets has been driving up the company's social media presence to leverage maximum advantage of today's Internet age. It has embarked on an ambitious media strategy that guarantees maximum interaction among its patrons, particularly online.

Sridhar Moosapeta, CEO, SPAR Oman, said, 'SPAR is the new face of KR Retail Division, implementing concepts that promote quality and value for money. We bring the best products from around the world at real and affordable prices for our patrons. Right from the outset what we have focussed on is maximising our online presence to engage closely with our customers to better understand their needs. Our social media platforms have helped us connect with our customers better through exciting competitions.'

The retail chain's online presence is on a steady rise with its dedicated Facebook page (OmanSpar) that posts regular campaigns and promotional events inviting customer participation. Shoppers, in turn, are motivated by the spate of exciting prizes and unbeatable offers that lie at the end of every online event.