(MENAFN) In line with government moves to cut its intake through state-level policies, S. Korean food firms have begun to reduce the sugar amounts in their products to match buyer awareness of the substance blamed for rising obesity.
Accordingly, the business-to-consumer (B2C) sugar market deteriorated almost 30 percent throughout the previous two years, recorded at USD124.3 million last year as opposed to USD176.2 million registered in 2013.
However, while the B2C market and corporate efforts are in lockstep to bring down sugar consumption, separate numbers measuring the business-to-business (B2B) market point out that they aren't making enough impact.
"Use of substitute sweeteners is growing from worries about sugar, but compared to the conventional sugar market, the market for substitutes is still paltry," stated an official at leading foods company CJ CheilJedang.
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