Oman- Centrepoint encourages families to gift their time to loved ones

5/1/2016 4:50:04 PM

(MENAFN- Muscat Daily) Muscat-

Centrepoint the region's largest family fashion retailer celebrates the upcoming World Family Day on May 15 by encouraging families of the region to spend quality time with loved ones.

The brand that is hugely popular for its variety of fashion clothing kids-wear accessories cosmetics and home decor is encouraging its customers to celebrate the special moments with more than just gifts. A study conducted by the brand shows that over 48 per cent of respondents claimed that they do not get sufficient time with their family and 87 per cent of respondents said that spending time with family is what they looked forward to most on the weekends. In today's modern world work is increasingly taking over our lives and we spend longer and longer hours in pursuit of our career goals.

With more than 44 per cent of participants in the study spending over nine hours at work time with family becomes shorter with adverse effects on our wellbeing. 'Children are often the most affected' says Lucy Bruce founder of Home Grown Children's Eco Nursery who has worked closely with Centrepoint to help raise awareness for the importance of family time.

'As a mother of three a business owner and founder of the Harmony House charity it is fair to say that I've had times when I've felt like I have bitten off more than I can chew. Recognising the importance of my role in my children's lives has made being present and spending quality time with my children my main priority. The positive impact it has had on my children and myself is immeasurable.'

Studies have shown that close bonds to family and having a strong emotional support system have a significant positive impact on our health and wellbeing. Centrepoint's CEO Manu Jeswani says 'When I was younger I often missed out on spending precious moments with family due to work commitments. I have learnt from that and today my family is my priority and I make sure to spend quality time with my wife and children on the weekends and on family holidays. Work is an important aspect of life but family comes first.'

He adds 'Centrepoint is a family fashion brand and we care about our customers; a majority of which are married with children. We want to encourage them to cherish this phase of life and prioritise their time towards their families.'

Centrepoint has teamed up with regional lifestyle and parenting influencers Lucy Bruce Kaya Scott and Deanna Khalil to share tips and advice on spending quality time with family. This year Centrepoint stores will have special cash desks dedicated to families shopping in store on World Family Day.

Centrepoint is also encouraging families to post selfies of themselves spending quality time together using #GiftYourTime in order to win gift cards from the brand.

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