Qatar- 2016 Kia Sportage bags Best Small SUV of the Year title

Date

4/12/2016 1:23:35 PM

(MENAFN- The Peninsula)

Dubai: Kia’s all new Sportagehas been awarded the coveted ‘Best Small SUV of the Year’ honour at the prestigious 2016 Middle East Car of the Year Awards (MECOTY). The award which was announced at a gala ceremony in Abu Dhabirecentlyis an addition to thegrowing collection of significanthonours that the brand has bagged over the years.

Commenting on the award win Mr. Soon-Nam Lee the President of Kia Middle East & Africa (MEA) Regional HQsaid: “Theall-new Sportagehas gained tremendous popularity here in the Middle East among both customers and motoring experts.”

Lee added:“The Kia Sportage has played a key role in driving Kia Motors’ sustained growth and success around the world in recent years with more than 1.6 million of the third-generation model sold worldwide between 2010 and 2015. Leading the way in terms of its refinement innovation distinctive design and high material quality the new Sportage will help Kia reinforce its position among the market leaders in an increasingly hard-fought and crowded segment.”

The fourth-generation Kia Sportage features a bold new look with the vehicle’s designers creating a sense of sporty and powerful energy from every angle. The design of the new Sportage has been led by Kia’s European design studio in Frankfurt Germany with input from the brand’s Namyang Korea and Irvine California design centers. The all-new Sportage creates visual harmony out of the tension and contrast between its sharp defined feature lines and smooth surfacing.

MECOTY is regarded as the most prestigious award in the Middle East’s automotive industry. Leading global car brands competed in different categories including Group A (Sedan/ Executive) Group B (SUV/Truck) and Group C (Performance). The winners were determined by a judging panel comprising prominent automotive journalists from across the Middle East. Members of the jury panel represented countries such as the United Arab Emirates Kuwait Bahrain Lebanon Jordan Qatar and Saudi Arabia.The Peninsula

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