(MENAFN) S. Korean media research Co. TNMS inked a business deal with Mexican firm in order to mark the country's first outbound sales of a viewership tracking program.
Moreover, the firm signed a memorandum of understanding with the Mexican firm with a value of almost USD 870bn.
The deal marks the country's entrance into countries which want enhanced research tools for viewership data.
In addition, the Mexican viewership research tool has limited access to collecting data from the 5,500 TV homes in Mexico.
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