Qatar to take part in Arabian Travel Market with strong presence

4/4/2016 9:50:37 PM

(MENAFN- The Peninsula) Qatar Tourism Authority officials and representatives of its offices abroad and Qatar attend the second Quarterly Framework Marketing Summit of 2016.

Doha: Qatar Tourism Authority (QTA) hosted its Quarterly Framework Marketing Summit for the second quarter of 2016.

Heads of QTA representative offices abroad along with members of the sector in Qatar presented their first quarter achievements and second quarter marketing plans.

The overseas offices covering the GCC the UK France Germany Southeast Asia and Italy reflected the KPI results of marketing activities undertaken during the first quarter of 2016 along with their targets and strategies for the rest of the year.

During Q1 of 2016 QTA’s representative office organised six trips to Qatar for 36 representatives of international media and 35 travel agents to familiarise them with the destination. In addition the number of tour operators selling trips to Qatar increased to 192 with continuous independent travel agents registering for QTA’s online Tawash programme which assists them in developing expertise on Qatar and its tourism offering.

March saw the introduction of the Qatar destination brand in the German market during ITB Berlin and the branding will continue during the Arabian Travel Market in Dubai from Apirl 25 to 28.

“Such meeting are conducted quarterly to maximise and expose the impact of Qatar’s marketing efforts and resources.

“We place great importance on promoting the key attractions that give Qatar its distinctive cultural edge. It is a question of synergy” said Rashed Al Qurese Chief Marketing and Promotion Officer QTA.

“We continue to avoid fragmentation of Qatar’s message and ensure we create a strong and positive Qatar brand positioning that continues to resonate in our key overseas markets.

“This message will gain momentum in the region during the Arabian Travel Market where Qatar will display a strong presence.”

Marketing Qatar internationally involves collaboration between the public and private sectors as hotels and other tourist facilities and services form key factors in the selection of tourism products QTA promotes worldwide.

The new format of individual Market Place stations during the Q2 Summit provided networking opportunities for QTA marketing personnel to meet private sector representatives face-to-face. It also provided QTA overseas office representatives with opportunities to interact with counterparts in Qatar and familiarise themselves with the destination and its latest developments.The Peninsula

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