Qatar- QA surpasses one million followers on Instagram

Date

3/31/2016 8:11:31 AM

(MENAFN- The Peninsula) Qatar Airways staff mark the milestone.

DOHA: Qatar Airways (QA) is globally recognised as being one of the fastest growing airlines in the world and now the national carrier has reinforced that reputation again in the digital sphere. Last week the Skytrax ‘World’s Best Airline’ achieved the impressive benchmark of having one million followers on Instagram the world’s most popular photo-sharing platform.

Having launched its Instagram account in May 2013 the award-winning airline has managed to attract new followers at an average rate of 30000 people per month thanks to its engaging and diverse eye-catching imagery. Often showcasing the hugely popular destinations on QA’s extensive network the captivating Instagram account allows followers to travel the world from their own homes inspiring them to explore new environments and experience new cultures. Among the most popular posts have been Sydney with a stunning air-to-air image of the airline’s first flight over the Opera House; LA with Mariah Carey performing at an intimate dinner and a spectacular landing near the beach in Phuket.

QA cabin crew pilots and passengers have proven to be the best advocates for the global brand showcasing the airline to the world from a first-person perspective. Instagram is one of the most powerful and fastest-growing social media platforms allowing users to share images and videos with their online community. Especially popular in the GCC Instagram has become a valuable tool for any international brand looking to engage with consumers in this region.

Salam Al Shawa Senior Vice- President Marketing and Corporate Communications QA said: “Achieving this milestone of one million followers plus the continuous growth across all of our social media platforms aligns with QA’s vision to be number one in the aviation industry. Our social media platforms allow us to communicate directly with people all over the world and is the truest embodiment of our brand campaign – Going places together. Our strategy for sharing the story and spirit of QA with our followers through inspirational and engaging content has seen our relationship with our global community continue to grow and flourish.”

No stranger to innovation on its aircraft QA has continued to experiment and push the boundaries online. It is forging new ground on Snapchat (qatar-airways) and is currently one of the only airlines in the world active on the emerging social media platform. Never shy of taking its followers behind-the-scenes the airline makes extensive use of GoPro cameras to capture footage of inaugural flights from the pilot’s perspective. And at the most recent ITB Berlin QA unveiled a bespoke interactive hologram designed to showcase new aircraft at trade shows across the world.The Peninsula

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