Oman- Golden Tulip to be repositioned as premium business hotel brand

3/27/2016 12:49:09 PM

(MENAFN- Muscat Daily) Paris-

The Louvre Hotels Group and Jin Jiang International held a joint press conference earlier this month during the ITB trade show in Berlin Germany to present the hotel group's development plan for 2016 with a focus on boosting its international presence primarily through its Campanile and Golden Tulip brands.

With the solid support of its new shareholder a 2.5bn credit line with the Chinese ICBC bank and privileged access to 109mn Chinese tourists throughout the world Louvre Hotels plans to penetrate ten new markets in 2016 in Africa the Middle East Europe Latin America and Asia. 2016 will also be the year of a vast offensive on the high-end market with several new Golden Tulip hotel openings: In Euromed at the heart of Marseille's business district in Kenya Doha and Seoul a statement said.

At the same time the Golden Tulip brand will be completely repositioned to become the global leader in premium business travel. Campanile will also be rolling out a new programme namely in China where its innovative concept generated much enthusiasm with Jin Jiang International and the local clientele.

The group plans to open 500 Campanile hotels over the next five years. In terms of client experience the brand will continue to rewrite the codes of the budget segment. Its 'Comptoirs' variations of which will appear on all of its markets will propose its famous food service based on quality and seasonality and featuring recipes created by chef Philippe Renard.

Amine E Moukarzel president Louvre Hotels Group Middle East & North Africa (MENA) region stressed the fact that the strength of the Louvre Hotels Group marketing drive with the support of Jin Jiang and the group loyalty programme will have positive impact not only in hotel development in the MENA region but also in increasing our hotels' patronage with new members of our loyalty programmes with this added critical mass of hotels of Jin Jiang.

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.