(MENAFN) Italian beauty brands will focus on the lucrative Middle East market as strong need from nations like UAE and Saudi Arabia keep Italy's beauty exports on a growth path.
However, despite a decline in Europe, Italian beauty exports increased 11.3 percent in the Jan-June period of 2015, with exports of skincare, hair care to the UAE up by 34 Pct.
In addition, KSA is a key player for Italian cosmetics; which its beauty and wellness market was worth USD 5.2bn in 2015, making it a high-value destination for Italian products.
The Italian beauty industry emphasized the need to improve its global export markets, and to promote high-quality beauty and cosmetic products of which Italy is famous for.
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