Ooredoo begins new Messi caign

3/12/2016 9:49:42 PM

(MENAFN- The Peninsula) Officials at the launch of ‘Together We Do Wonders’ which will again feature Ooredoo’s Global Brand Ambassador Lionel Messi.

Doha: Following on from the success of Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi the company has launched ‘Together We Do Wonders’ a sequel to the award-winning campaign which will again feature Ooredoo’s Global Brand Ambassador Lionel Messi.

The new commercial received its world premiere at a special event in Barcelona attended by Messi; Waleed Al Sayed Group Deputy CEO Ooredoo and other senior Ooredoo executives. It was held in parallel with the GSMA Mobile World Congress. The commercial which features the same young cast as the previous film plays on Ooredoo’s key themes of teamwork technological skills and striving to do your best.

This time around and highlighting possibilities technology can bring Ooredoo is using the campaign to showcase its global CSR initiatives and support for sport across its footprint.

As part of the campaign Ooredoo has launched a micro-site with an online strategy game ‘Stand for Good’ at www.standforgood.com. The game asks players to digitally “capture” a football pitch in locations across Ooredoo’s footprint and then asks them to hold the pitch for 12 hours to be entered into a draw to win a return flight to Barcelona to meet Messi and watch him play.

In addition to being able to enjoy the online game players will also have the opportunity to champion some of the key community projects supported by Ooredoo such as the mobile health clinics in Indonesia Myanmar Algeria and Tunisia in partnership with the Leo Messi Foundation.

Al Sayed said at the launch in Barcelona: “Our first campaign encouraged young people to ‘simply do wonders’ — to be the best they could be something we hope to inspire across our footprint. Our ‘Together We Simply Do Wonders’ campaign aims to inspire young people to help the needy and support sport for the less fortunate. We’re proud to continue our great work with Messi and thank him for his ongoing support for our initiatives.”

Messi said: “The foundation is pleased to work with Ooredoo on programmes to support people around the world and I’m delighted the new campaign enables fans to make a contribution to and raise the profile of these efforts.”

Ooredoo’s CSR initiatives supported by the campaign include its work with the foundation on its mobile health clinic programme which provides healthcare services for remote areas in Indonesia Myanmar Algeria and Tunisia.

The programme which brings healthcare to disadvantaged communities delivered brand-new mobile health clinics in Algeria in 2015 and provided services to 73 villages in Myanmar with 75 percent women as beneficiaries. The clinics have also been active in Indonesia with 16 travelling across the region.

You can play ‘Stand for Good’ at www.standforgood.com and can see ‘Together We Do Wonders’ advertisement at https://www.youtube.com/watch?v=ToTHkjEEjFEThe Peninsula

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