(MENAFNEditorial)
11 Mar 2016 Worldwide –
Market Reports Center and AccuStream Research signed a partnership agreement for quality market research promotion on Internet. Market Reports Center is now authorised to distribute and sell research reports created by AccuStream.
In comments on the partnership agreement John Campbell Publisher Alliance Manager said: “Founded in 1998 by Paul Palumbo AccuStream is headquartered in Seaside CA USA. AccuStream Research produces investment grade reports bridging digital video internet music radio programming download entertainment digital video/audio advertising/spend video and mobile adtech platform revenue and M & A valuations CDN and integrated media optimization software solutions revenue performance and acquisition asset analytics and conducts AvailPlay audience experience digital diary and video impression monitoring services on-demand.”
In-demand global market research reports by AccuStream:
Reports is based on extensive primary research and financial modeling developed by AccuStream Research that frames a $26 billion global marketplace in 2016 (excluding Facebook). A $41 billion global marketplace is indicated when including Facebook audience platform.
A 2014 – 2018 CAGR analysis of publicly traded vendors indicates a 35% revenue expansion is expected to capture 20% of total net revenue in 2016.
Publicly traded digital video and mobile adtech companies are forecast to generate $8.9 billion in run-rate revenue (minus any media related costs) with 67% weighted toward mobile vendors operating globally (excluding Facebook).
When analysis includes Facebook mobile is poised to capture 87.5% of the $24.1 billion in total revenue generated by publicly traded digital video and mobile adtech platforms and vendors.
The majority of Facebook revenue is generated on the mobile platform (78% in 2015) with approximately 88.5% of daily active users on that platform
Supported by ample supply of venture capital independent vendors are estimated to grow revenues by 33.2% through 2018 (calculated from 2014) and book 22% of total net revenue in 2016.
The IP video program marketplace is a sprawling collection of non-linear contributory channels feeding into and intermingling with broadcast television and likewise supported by a wide-ranging mix of advertising subscription paid channels events and services on course to yield $21.8 billion in 2015 combined receipts.
Leveraging off three successive years of high double-digit annual increases the IP video marketplace is currently forecast to settle into a more moderate growth pattern of 16.1% in 2015 poised to produce a 2003 – 2018 CAGR of 37.5%.IP video subscription paid channel and event services have scored 50+% of marketplace revenue since 2012 according to the industry trade resource
Premium digital video publishers their agencies and brand marketer partners have settled expectations regarding the migration of linear TV to VOD advertising paradigms that are time-based carving out pods of inventory inserted sequentially into long-form programming online.
Marketers place their bets where impressions inspire confidence regardless of viewer orientation thus directing demand toward in-stream inventory projected to capture 46.6% of digital video ad spend in 2015 (including mobile in-app VOD/OTT) according to the industry trade resource
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