Al Jazeera wins five awards at Dubai Lynx

Date

3/10/2016 9:49:59 PM

(MENAFN- The Peninsula)

Doha: Al Jazeera Media Network’s Marketing Department has won five awards at the Dubai Lynx International Festival of Creativity for its ‘We Are Al Jazeera’ campaign the largest run for Al Jazeera’s Arabic channel.

The awards include four silver medals in the categories of Cinematography; Editing; Sound Design; and Photography and one bronze medal for Direction.

The awards honour and celebrate the Middle East and North Africa (Mena) region’s best work in creative advertising.

The work was adjudicated by international juries during the festival and the winners were announced at a ceremony on Wednesday.

The ‘We Are Al Jazeera’ campaign was launched last November 11 in Mena celebrating the strengths of differing opinions and opening Al Jazeera’s doors to the public through interviews daring advertising and a strong brand film.

The campaign aimed to reinforce Al Jazeera Arabic’s continued commitment to transparency and inclusiveness. The brand film was viewed 38 million times on multiple online platforms and overall campaign materials were viewed over 60 million times.

Kayoko Nidsaid Manager of Marketing Al Jazeera said “I’d like to thank all our viewers and everyone across the network for their contribution to the success of ‘We Are Al Jazeera’. This is just the start of an exciting campaign and we look forward to continuously interacting with our audiences on these platforms.”

The festival is Mena’s annual event for the advertising and communications industry to learn be inspired network and celebrate.The Peninsula

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