(MENAFN) Avametric, a fashion software company, has obtained USD10.5 million in a funding round led by Khosla Ventures to bring its product to the retail market, based on recent reports.

The firm is confronting an issue plaguing the fashion and apparel industry, which consists of the fact that online customers don't have the same opportunity to touch or try on the garments.

Basically, the company wants to bring its groundbreaking technology to retail locations, which once applied, it will allow the customer to step into a booth that scans his or her measurements.

Accordingly, with the saved measurements data, you then can go to the merchant's online store, sync with Avametric's database, and find clothes that match your style and fit.