Qatar- Al Ameri launches Mideast's first ever barter network

(MENAFN- The Peninsula)

DOHA: Al Ameri International a Qatar company specialised in developing technology products and solutions with innovation launched yesterday the first-of-its-kind barter network in the Middle East where member organisations and individuals will be able to trade goods and services for their equals without use of cash moneys.

The unique network named ‘Gulf Barter (GulfBarter.com) revives the historical barter method which was the primary method of conducting business that prevailed for centuries.

The Gulf Barter Network provides one window solution for complete Barter Trade Management through web portal and responsive mobile web. However ‘Gulf Barter’ offers a way for businesses to supplement their existing income through the process of trading their excess capacity or slow moving inventory for things they need; and help fight inflation.

Regardless of the amount of money in the economy a business owner can still make acquisitions create more brand awareness fund marketing campaigns reward customers improve staff moral and enhance their lifestyle by trading what they have for what they need.

Commenting on the launch Fahad Al Ameri the company’s CEO said: “Under this one-of-its-king platform barter has become a much more systematic and structured system of commerce. Modern barter and trade has advanced to become an effective method of escalating sales saving cash and recovering value from excess or perishable production capacity. It also provides a trading platform and bookkeeping system for its members or clients to provide barter opportunities.”

“Unsold appointment time empty hotel rooms unsold venue passes unfilled advertising space rapidly depreciating stock end-of-line items or oversupplied products all represent lost revenue which otherwise will never be recovered. These unproductive or unsold assets are known as “dead capital” and there is an estimated $9.3 trillion of it world-wide” said Al Ameri.

The company’s CEO pointed out that every business owner struggles with the excess products. “Traditionally this inventory is discounted sold at a loss donated or destroyed. Gulf Barter offers a new way to recover full market value for these commodities without impacting the brand or cash-paying customers. By selling “off-market” to Gulf Barter members a business retains full control over product placement and pricing. Gulf Barter matches sellers with buyers from any country providing a new outlet to move those products” said Fahad.

Al Ameri also indicated that barter may also be introduced into existing contracts to recover debts i.e. when the original payment terms have failed. He drove an example saying: “A similar example can be seen in oil concession contracts where a state grants concession rights to a particular oil company in return for a share in the oil to be extracted or the revenues.”

“There are two ways to increase cash flow – reduce costs and create additional sales. Gulf Barter does both! Gulf Barter provides business owners the opportunity to acquire what they need with what they have and allows them to preserve their working capital for other needs.”

Gulf Barter is joint venture product of Al Ameri International & AL-Rehman Technologies (ART) a leading Information and Communications Technology provider offering state-of-the-art software development Mobile Application Development ERP & CRM web development & web designing Business Process Outsourcing (BPO) IT outsourcing and graphic designing services. With offices located in Kingdom of Saudi Pakistan and in the United States ART combines vast business domain experience technical expertise knowledge of latest industry trends and quality-driven delivery model. ART is therefore well-positioned to offer progressive end-to-end web solutions.

Gulf Barter also creates a single database that will offer comprehensive services along with reporting of number of users business and products details etc. through a single login for complete services to client integrated with Facebook Google and twitter login API.

Gulf Barter lets businesses purchase advertising using their own products or services as payment instead of cash. This method reduces the overall cost. By trading in downtime or excess stock a business owner can fund new promotional campaigns to attract cash-paying customers through their doors.