(MENAFN) Uber, the US-based ride-hailing company has initiated its operations in Pakistan, venturing into a nation where credit cards are rare and security is a concern.
The controversial firm's launch comes shortly after competing service Easy Taxi, backed by German firm Rocket internet, exited Pakistan amid a broad exit from Asia.
The California-based company's ambitious venture in the Islamic Republic is part of a USD250 million aggressive drive into central Asia, the Middle East and North Africa.
However, the safety and welfare of both passengers and drivers will be a massive challenge in a country with a very high crime rate and an intractable Taliban insurgency.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.