Samsung's latest smart phone lineup - Galaxy S7 and Galaxy S7 Edge - will be available to consumers in the UAE from March 12.
Featuring a refined design the new phones with prices ranging from Dh2499 to Dh2799 for the edge boast more advanced camera streamlined software functionality and connectivity to a galaxy of products services and experiences said Tarek Sabbagh head of IT and Mobile Division at Samsung Gulf Electronics.

Samsung said the feature-packed versions are very bold representations of its commitment to the hundreds of millions of people around the world who love its products and inspire its work.

"Class-leading camera technology a longer -lasting battery cutting edge processors and optimisation for gaming are just some features will make these the most innovative smartphones you've ever owned" said Sabbagh.

The new line-up features the first Dual Pixel camera on a smartphone delivering brighter and sharper images even in low light.

"Thanks to the revolutionary Dual Pixel technology brighter lens with wider aperture and bigger pixel the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama a new camera mode brings movement to traditional panoramic photos giving the user a completely immersive visual experience" explained Sabbagh.

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal - all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play the device's new Always-On Display gives users a simplified zero touch experience where they don't need to worry about missing a call or important notification.

Both have increased utility with IP68 water and dust resistance. Edge UX the advanced edge experience available on Galaxy S7 edge provides convenience and increased efficiency by creating easy shortcuts to users' most loved functions such as email selfie mode panorama mode or third party applications.

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries the tray can be used with a dual SIM card.

Samsung also made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time and the internal cooling system keeps the device from overheating.

Game Launcher a new add-on for gamers allows users to manage battery consumption and minimise notifications. Additionally users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

Samsung also announced the launch of the Galaxy Entertainer application in conjunction with the launch of the flagship Galaxy S7 and S7 edge smartphones. The partnership with the Entertainer maximises the user experience for consumers in the Gulf region by offering more than 1000 'buy one get one free' offers that provides access to several global hotspots including restaurants cafes premium spas leisure attractions golf courses luxury hotels and much more. The combined value of the benefits (inclusive of international locations) is estimated to be over Dh390000 worth of savings.

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Issac John Associate Business Editor of Khaleej Times is a well-connected Indian journalist and an economic and financial commentator. He has been in the UAE's mainstream journalism for 35 years including 23 years with Khaleej Times. A post-graduate in English and graduate in economics he has won over two dozen awards. Acclaimed for his authentic and insightful analysis of global and regional businesses and economic trends he is respected for his astute understanding of the local business scene.