Jordanian expat Jumana Al Darwish had it all in Dubai. A perfect career and a beautiful family. However as a lot of working mothers often feel she was yearning to spend more time with her daughter. Her workload and busy lifestyle were coming in the way of some quality family time. In 2014 she decided to translate her desire to spend time with loved ones into a business. Thus The Happy Box was born.

The concept involves sending out themed activity boxes every month to help working mothers and extended family spend time with children aged between three to 11 years. The activities come with step-by-step instructions and are carefully created to ensure they aid in the development of cognitive and fine motor skills in children. They will also stimulate a child's creativity and analytical skills.

"True happiness develops when balance is incorporated into one's daily lifestyle. From the outside one would think I had it all; a beautiful and healthy family a supportive friends' circle and a career that gave me safety and security. However I always felt something was absent in my life that can only be fulfilled by quality and valuable time with my loved ones. I knew other families could relate to this feeling" recalls Jumana.

The Happy Box incorporates eight activities and a book surrounding a specific theme. Each month the activities aim to be fun engaging and ensure a child absorbs knowledge and learns from the experience. The materials used to create the activities are non-toxic. Each box is also customised based on the child's age and gender.

What is The Happy Box?

The Happy Box is a social enterprise that can assist in strengthening the family unit. The concept involves sending out themed activity boxes every month to help working mothers and extended family spend time with children aged between three to 11 years.

The box incorporates eight activities and a book surrounding a specific theme and comes with step-by-step instructions and are carefully created to ensure they aid in the development of cognitive and fine motor skills in children. They will also stimulate a child's creativity and analytical skills.

Sibling love

"I ensure the activities are perfect for sharing and promoting sibling love as this is crucial to the early stages of a child's upbringing" says Jumana.

The Happy Box also provides modern women who are both committed to their career and family an opportunity to guarantee their children are surrounded by activities that are fun engaging and ensure quality cognitive stimulus the entrepreneur adds.

The subscription rates are as follows; one month is Dh250 per box three months is Dh235 per box with a one-time payment of Dh705 six months is Dh220 per box with a one-time payment of Dh1320 and 12 months is Dh200 per box with a one-time payment of Dh2400.

Other products available include The Happy Travel Box for Dh200 to make travelling more enjoyable for the family The Happy Tutu Box a gift for little girls for Dh225 and The Happy Go Lucky Box for adults. Shipping across the UAE is free.

The company claims to have an extensive client base around the region "that is growing by the day". The company's co-founder Linda Al Darwish is based in the US where much of the product development and sourcing occurs for The Happy Box.

Expansion on the cards

The Happy Box co-founders aim to expand the concept globally.

"We are grateful for the referrals that we receive from our existing subscribers and hope to continue growing the concept globally" adds Jumana.

The business is clear about maintaining low overheads. The Happy Box works on an outsourced model with 14 professionals supporting its mandate. The promoters may hire more support staff as it expands operations globally.

On what's the biggest hurdle to running the business Jumana retorts: "The biggest challenge has always been how to manage time and of course the challenges that come with building a business and running a home at the same time. However each challenge is what keeps me motivated and strives me to create more ideas to guarantee working mothers have an opportunity to spend quality time with loved ones."

-

Deepthi Nair I cover all things related to real estate in the UAE. Working as a print journalist in Dubai since 2008 I have reported on all the flashy new projects in town. Dubai's passion for setting new records continues to amaze me. I love to do stories that strike a chord with the average expatriate in the UAE. If you have any news related to your community or rents you know who to get in touch with at Khaleej Times. When I am not working I travel catch up with friends mall trawl catch up on movies explore new places in town or just unwind in a spa. Originally from India I have been a journalist for more than 11 years. Language has been my forte right from school. That's me in a nutshell