UAE- Tata invites to change hatchback Zica's name

Date

2/18/2016 4:07:48 AM

(MENAFN- Khaleej Times)

Automobile major Tata Motors on Friday invited suggestions on a new name for its hatchback which was earlier brought in as Zica.

The company initiated the process through crowd-sourcing activity - "#Fantastico Name Hunt."

"The company will be looking forward to suggestions from its fans and audiences around the world to share what they think should be the name of the car" the automobile major said in a statement.

According to the company it expects to receive suggestion entries through its social media channels over the next three days.

"The hunt for the new name will end at 23.59IST 18.29GMT and 13.29EST on 7th of February 2016" the statement pointed out. "The company will further shortlist these entries for viewers to vote for their favourite name."

The company elaborated that "one of the lucky contestant" whose selection matches the final name stands a chance to win the car (if within India) or win a reward of equal value if located outside India. The company is conducting the activity on social media and mobile platforms like Facebook Twitter SMS and WhatsApp.

On Tuesday automobile major decided to rename its soon-to-be launched hatchback whose 'Zica' name was derived from "Zippy Car". 'Zica' unfortunately turned out to be similar to the "Zika" virus that has burst upon the world scene recently and assumed epidemic proportions in South America.

"Empathising with the hardships being caused by the recent Zika virus outbreak across many countries Tata Motors as a socially responsible company has decided to re-brand the car" the company said. - IANS

The automobile manufacturer elaborated that the new car is backed by Tata Motors' "Made of Great" campaign with the motto - "What drives us from within is what makes us great." - IANS

The new car is being showcased publicly for the first time at the ongoing Auto Expo 2016 in Greater Noida.

"While it will carry the 'Zica' label for the duration of the event (Auto Expo) the new name will be announced after a few weeks ensuring all necessary consumer/branding and regulatory aspects are addressed and the launch will take place thereafter" the statement added. - IANS

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