(MENAFNEditorial)
Press contact: Cyndie Shaffstall
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Phone: 928-358-5398
Mailing Address: 6189 Heritage Lane Lisle IL 60532 United States
New branding accurately conveys company’s position on preserving and protecting earth’s resources and America’s workforce
CHICAGO—4 February 2016—Morph & Thro the performance-wear company responsibly making highly technical apparel from upcycled and sustainable products (such as plastic bottles) has changed the name of its clothing line to Infinite Clothing its domain name to and its logo to keep step with new focus. A sustainability-conscious leadership their commitment includes manufacturing responsibly using less fuel and water waste upcycling discarded products and employing an American workforce.
"The new brand name—Infinite Clothing—impresses upon our customers our unrivaled commitment to the environment” said Cyndie Shaffstall partner and EVP of brand and marketing. “The web is a noisy place where it’s hard to stand out. With only a few moments to capture your customer’s attention our brand needs to make an impression—an accurate impression. We think Infinite Clothing does that.”
Infinite Clothing includes women’s and men’s performance wear for the active athlete and athleisure wear for everyday casual wear. All of Infinite Clothing’s line is currently made from upcycled bottles and sustainable blends of micropolyfibers which are not only environmentally beneficial but are of the highest quality. Each fabric is blanket-soft and contains inherent moisture-wicking and odor-resistant features. Some fabric types also include Spandex® to ensure long-lasting expansion and form retention to fit and firm the body’s curves and muscles. This combination of features is unlike any other performance product on the market.
With continued commitments to healthy living a healthy earth a healthy work environment and sustainability new lines and products will be added in 2016 made from products such as organic cotton bamboo and hemp.
"We know our society is becoming more sensitive to not only what their clothing is made from but also how it is made" said Glenn Earl founder and former NFL safety. "To that end we will continue to seek out new fabrics and products compatible with our goals and the desires and needs of our customers."
The new branding is effective immediately and will be rolled out across the company’s online and offline presences during the first quarter of 2016.
About Morph & Thro
Morph & Thro LLC DBA Infinite Clothing is the manufacturer of a line of sustainable apparel providing athletes with technical performance wear and non-athletes with athleisure wear. The apparel line is engineered responsibly using upcycled materials employing an entirely American workforce. Based near Chicago IL Morph & Thro was founded in 2008 by Glenn Earl former NFL safety. Earl has since been joined by James Molinaro Chris Brown and Kevin Walter also former professional football players; Scott Hairston Major League Baseball outfielder; and Cyndie Shaffstall entrepreneur and bestselling author.
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