UAE- DSF top trends revealed by smart shopping app

2/2/2016 4:43:33 AM

(MENAFN- Emirates News Agency (WAM))

DUBAI 2nd February 2016 (WAM) -- MallMate a new mobile app that streamlines the shopping mall experience has released usage data on top trending shopping experiences during the month-long Dubai Shopping Festival DSF. Mall of the Emirates was the most popular mall in Dubai Yas Mall the most popular in Abu Dhabi and Zara the most popular store; while January 6th was recorded as the busiest shopping day throughout the month.

Based on MallMate data the top two most popular shopping days were January 6th and 2nd in the first week of DSF most likely so that shoppers could grab deals while items and sizes were still in stock. Unsurprisingly Friday and Saturday were the most popular days of the week as shoppers went to the malls over the weekend. Overall shopper engagement was strongest in the first two weeks of the month while week 3 was the slowest.

The app which provides interactive maps of all major malls in the UAE also tracked the most popular malls that shoppers visited. In Dubai Mall of the Emirates took the top spot followed by The Dubai Mall Mirdiff City Centre Deira City Centre and Dubai Outlet Mall. Yas Mall was the most popular in Abu Dhabi followed by Al Wahda Mall Abu Dhabi Mall Marina Mall and Dalma Mall.

MallMate allows users to search and find any store across any mall in their city. Its 'Love List' allows users to save their favourite brands and stay informed when there is a deal at a store they like. The average MallMate user has over 30 brands in their 'Love List' which has allowed MallMate to share over 500000 personalised deal alerts to its users since its launch.

Using that data MallMate has been able to track the most popular brands during DSF starting with Zara at the top and H&M a close second followed by Adidas Victoria's Secret Nike Forever 21 Bath and Body Works and Sephora.

WAM/Ahlam/Moran

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