Expo 2020 and Mamda to drive collaborations

1/19/2016 11:49:21 PM

(MENAFN- Khaleej Times)

Expo 2020 Dubai has announced that it will partner with Wamda the leading platform for entrepreneurs in the Middle East and North Africa to launch a new Collaborative Entrepreneurship initiative. This scheme stems from a strong belief that such collaboration creates a wealth of opportunities for all.

Manal AlBayat Vice-President Engagement at Expo 2020 Dubai said: "We're committed to using Expo 2020 Dubai as a platform to bring meaningful partnerships that will help build a sustainable and long-lasting legacy beyond 2021. Our partnership with Wamda to launch a Mena-wide Collaborative Entrepreneurship initiative will serve to unlock the region's entrepreneurship potential.

"By connecting leading corporates with Wamda's strong grassroots network of regional entrepreneurs we can build successful partnerships to spur economic growth and drive job creation aligning with the UAE's efforts and objectives".

The first phase of this initiative is the publication of an insights report in January 2016 followed by a full Wamda Research Lab report that will include results of interviews with more than 120 business leaders and a survey conducted amongst over 800 startups in the Middle East Region.

Speaking about the timing of this initiative Habib Haddad Founding CEO of Wamda said: "Although Mena's ecosystem has grown rapidly in the past five years one of the most common obstacles to startups remains access to markets the kind of access that large corporates have been able to build over years. However those large corporates are good at replicating a predictable business model not at coping with the rapid tech changes and innovating around it. This is how the idea of merging the startup and corporate world emerged."

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