(MENAFN- Morocco World News) customer-centricmarketing into what can be described ashuman-centricmarketing (Marketing 3.0).Being human-centric means looking at your customers and potential customers holisticallyas multi-dimensional values-driven human beings whose needs and desires go far beyond the direct consumption benefit or experience of your product or service to encompass higher emotional intellectual and spiritual needs and desires.
Modern-day human beings desire to be inspired and creative; to live life purposefully; to connect with like-minded people to share and to be included; and to adopt into their lives products services and brands that share and/or embody their same values. To resonate with this 'new customer' a new culture of marketing is required. [1] Abdelouahed SHAKI PhD student Northwest University Newyork USA. [1] Adapted from SUPRIYA BISWAS RELATIONSHIP MARKETING: Concepts Theories and Cases p 47 Asoke K. Ghosh 2nd edition 2014 – Morocco World News. All Rights Reserved. This material may not be published rewritten or redistributed without permission The views expressed in this article are the author's own and do not necessarily reflect Morocco World News' editorial policy
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