For 340 days in a year Sonoma Raceway is buzzing with the roars of engines from professional races to mere test-drives.

So just imagine how much work is squeezed in during the 20-plus days when it resembles a peaceful ranch to keep up with its core strategy of being a sustainable facility.

"People don't usually associate race tracks with an enlightened attitude towards environmental issues" Steve Page president and general manager of Sonoma Raceway said.

For them however this is a "great opportunity to demonstrate that someone in our business takes this issue very seriously".

"So this makes us very unique" he stressed during a private media tour to the venue.

Located in California's historic city of Sonoma about 55km from San Francisco the race circuit - aside from also being known for its popular vineyards - has attracted a lot of attention for its push towards sustainability.

Indeed the folks at Sonoma Raceway are working very hard. It has been in a long-term partnership with Panasonic Corporation of North America for this endeavour; in 2011 1700 solar panels were installed at the track which Page described as the "cornerstone" of a larger programme to show how much they care about the environment.

Today over 40 per cent of the power used at Sonoma Raceway is harnessed through Panasonic's solar panels. Page says that the goal is to have it at 100 per cent - even exceeding that so they can return some of the energy to the grid which he hopes will be finalised in 2016.

Such a deal will greatly affect their electricity costs; at present Sonoma Raceway racks up to a $220000 bill yearly an amount that would have easily been close to $300000 if not for Japan-based Panasonic's solar installations.

Page and Co as well as Panasonic are not alone though; sheep are providing natural land care helping to maintain the facility's grasses and fire lanes while owl boxes are provided to encourage these birds to nest and help with natural rodent mitigation. Even water used for various purposes is processed on-site.

"We don't get 100 per cent in the recycling stream but we're close; every bottle cardboard can and tyre is recycled rather than going to the landfill" Page said.

Also through its Track Ambassador programme the raceway engages approximately 300 volunteers to help around the facility during event weekends and at various promotional and charitable activities throughout the year.

'Very very positive'

Panasonic - Sonoma Raceway's "first and most important sponsor" in its sustainability programme - has set up solar installations at its grandstand structure performance garage and a marquee along California State Route 67 that leads to the circuit - "large and very visible manifestations to showcase our concern for the environment and Panasonic's technology" according to Page.

He is confident that the racing sector will follow Sonoma Raceway's tracks in terms of sustainability. It won't be done overnight thanks to a number of factors but it is indeed very feasible.

While for the most part racing is still based on internal combustion engines and burning carbon-based fuels grand prix events featuring electric cars are already growing around the world.

"As technology in alternative fuel and electric-powered vehicles become more common we're going to start more [gradual] adoption" Page said.

The important thing here is that there is a venue like Sonoma Raceway that is leading the way in promoting sustainability - without compromising on visual and aesthetic quality. Page told Khaleej Times that feedback - from race teams to fans to onlookers - has been "very very positive".

"Our experience with Panasonic at all at our facilities has been very positive; the size and quality of images are really breathtaking" he pointed out.

Upgrades to Sonoma Raceway's facilities are all set to be implemented. It is in the process of finalising the designs and permissions for two new consumer-facing displays for the event season plus improvements to towers and scoreboards - one of which will be a four-sided LED board that will be 27 feet higher and will display up to 23 race positions.

The most massive display to be put up will be at Sonoma Raceway's sister circuit Bristol Motor Speedway in Tenessee - a four-sided board dubbed as the "Colossus".

"It was a source of a lot of attention and very noteworthy in a lot of people's minds that someone in our industry would put the kind of emphasis and priority that we have in making this a sustainable facility" Page said.

Asked by Khaleej Times where does Sonoma Raceway rank in terms of sustainability he didn't bat an eyelash in saying "the best".

"It depends on what metrics you use but I don't think no one has put emphasis like we have... sustainability as a core part of our philosophy."

Fast-track facts

Sonoma raceway - formerly the Sears Point raceway and infineon raceway - is one of eight racetracks operated by Speedway motorsports. While not the biggest it is the only track that runs all three major series in the US - Nascar Indy Racing and NHRA Drag Racing.

. The raceway's road course features more than 160 feet of elevation change from its highest point (174 feet) to its lowest point (14 feet)

. The property on which the raceway was built was a working farm called Sears Point Farm in the early 1900s.

. The circuit houses a motorsports industrial park of more than 70 businesses in 104 shops.

. The Nascar configuration of the Sonoma Raceway road course is lined with 1000 tyre packs made up of 25000 tires 90000 screws 90000 clips and 180000 washers

. The Tesla Roadster was first tested on this track when it was still known as the Infineon Raceway in 2009

. Nearly 4000 sheep housed at the raceway and provided by Rocky Mountain Wooly Weeders provide natural land care helping to maintain the facility's grasses and fire lanes

. The raceway is home to 15 owl boxes which encourage owls to nest and help with natural rodent mitigation

. It has collected more than 475 tonnes of materials (950110 pounds) since the inception of its recycling programme in 2004

. The other racetracks under the Speedway Motorsports umbrella are Atlanta motor Speedway Bristol motor Speedway (tennessee) charlotte motor Speedway Kentucky Speedway Las Vegas Motor Speedway New Hampshire Motor Speed-way and Texas Motor Speedway

-