Turkey's TV drama exports exceed 250 million
Date
1/13/2016 12:19:21 PM
(MENAFN- The Journal Of Turkish Weekly) The Turkish drama sector which has steadily attracted fans across the world in recent years exported series worth $250 million in 2015.
Turkish productions are now being broadcast in more than 70 countries after Turkey first started to export TV dramas to the Turkic republics in 2001 followed by the Balkans the Middle East and Latin America.Drama exports hit $200 million in 2014 and $250 million in 2015 sector representatives told state-run Anadolu Agency.
Around 70 new dramas are produced annually in Turkey according to Beir Tatl the head of production company Calinos Holding.
“Around half of them are successful in the domestic market and continue to be aired. Around 10-15 percent end up being exported abroad” Tatl said adding that Turkey’s annual drama exports are expected to exceed $300 million in 2016.
Dramas need to reflect the particularities of society as well as universal values in order to keep posting high export figures he also said.
Turkish TV series are estimated to reach over 400 million viewers across the world and the sector has now defined new markets to expand into including SouthAmericanand Scandinavian countries. Indonesia MalaysiaIndiaandChinaare also on the radar of distribution companies.
According to official data Turkish dramas were previously sold for between $35 and $50 per episode. Today these prices vary between $500 and $200000 per episode.
One notable success story is “The Magnificent Century” (Muhteem Yüzyl) which focuses on the life of the 16th century Ottoman Sultan Süleyman the Magnificent. Although accused by some of distorting history the show proved hugely popular both in Turkey and internationally being broadcast in 43 countries and watched by over 200 million people.
Among the countries where Turkish dramas are being broadcast are Argentina Bolivia Germany Albania Austria Azerbaijan United Arab Emirates Bahrain Bosnia Herzegovina Bulgaria AlgeriaCzechRepublic Indonesia China Estonia Morocco Georgia Croatia Iraq Iran Sweden Switzerland Qatar Kazakhstan South Korea Kosovo Kuwait Uzbekistan Libya Lithuania Lebanon Hungary Macedonia Malaysia Egypt Pakistan Romania Russia Slovakia Slovenia Syria Thailand Taiwan and Greece.
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