Omani company develops app calls it future of direct marketing

1/12/2016 1:27:22 AM

(MENAFN- Muscat Daily) Muscat-

Infocomm Group a Muscat-based mobile and wireless solutions and services provider has come out with a next-generation mobile advertising app SmartOMAN.

The app allows users to look for discounts and offers at their favourite stores and events nearby. It also provides businesses a chance to reach their target customers directly with options such as push messages and location- based notifications.

Free to download and available in Arabic and English the app brings users immediate information on special offers promotions and events and allows them to rate review and share their favourites via social media platforms.

'Uniquely connecting and benefiting customers and brands and enhancing the total retail experience SmartOMAN very much leads the way into the future of marketing and advertising' said Karim Rahemtulla MD Infocomm. He said that Infocomm was determined to develop the ideal digital campaign platform for the Omani market.

'While we were developing the app we conducted extensive research involving 16000 people on the needs and preferences of both customers and brands in Oman and have made sure to incorporate all the desired key features. Our efforts have been rewarded with over 20000 downloads of SmartOMAN in the first two months since its launch and we fully expect to reach if not exceed our target of 50000 downloads by mid-year. We are particularly excited to bring this app to the market at this point when mobile phone is such an important part of day to day life.'

Campaigns can be published in a few simple steps and brochures and catalogues are easily uploaded. In addition for added convenience customers can be notified generally by location or by proximity to the brand or store and advertisers have the option of asking customers for ratings reviews and likes giving immediate and real time access to feedback.

'Giving location-specific targeting of customers offering customisation options and allowing for the creation of distinctive engaging and memorable marketing campaigns incorporating images and video SmartOMAN leverages the incredible power of mobile to bring profitable opportunities to advertisers' added Rahemtulla.

The SmartOMAN search option and alert facility make sure no offer is missed and guaranteeing users find their deals. The app provides maps and directions to stores showrooms and outlets. An added benefit of SmartOMAN is that advertisers can manage campaigns and advertisement inventories anytime anywhere through a specially developed secure Web-based content management system he said.

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