Turner beIN in tie up to expand MENA reach

1/3/2016 3:38:26 AM

(MENAFN- Khaleej Times)

Turner a division of Time Warner on Tuesday announced a strategic partnership with beIN Media Group. The partnership will see Turner-owned channels such as Cartoon Network Boomerang TCM (Turner Classic Movies) HLN (Headline News) and CNN HD being offered on DTH (direct-to-home) via beIN's distribution network across the Middle East and North Africa.

Rani R. Raad managing director Middle East North Africa and Turkey at Turner said: "We are pleased to announce our exclusive partnership with beIN Media Group in the Middle East and North Africa. Together with beIN Media Group we're expanding our reach to cater to the needs of audiences across the region. Subscribers to the network can enjoy unlimited access to news movies and animation via our broadcast channels and entertainment offering."

The commercial agreement which will come into effect on January 1 2016 is a strategic step towards ensuring wider coverage in the region.

The move also enforces beIN Media Group's entertainment TV segment - by offering Turner channels beIN Media Group is further strengthening its entertainment category to add to its subscriber base for its sports offering.

Yousef Al Obaidly deputy CEO of beIN Media Group said: "In November as we launched beIN's entertainment portfolio we had committed to our subscribers that we will partner with leading global brands to bring them the best of global entertainment. Our partnership with Turner is a step in that direction. Turner channels are gold standard in kids' entertainment and news."

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