Fashion: Japan brand NIIMI 'Idol' 2016 SS collection


(MENAFN- Asia Times) (From Tokyofashion.com)

Buccal Conethe independent fashion brand founded by young Japanese designer Takeru Niimihas been popular with the edgiest kids in Tokyo's street fashion scene since its launch two years ago. The brand's just-announced 2016 S/S collectioncalled 'IDOL'explores the Japanese concepts of moe admiration innocence and idol worship. To reinforce the season's concept the key images for the collection's look book were shot in Japan's otaku capital Akihabara.

With the launch of his 2016 S/S collection designer Takeru Niimi has also announced that the brand name will be changed from 'Buccal Cone' to 'NIIMI'.

Check out the NIIMI 'IDOL' 2016 S/S Collection below and follow the brand on Instagram or Twitter if you'd like more information. Read more


Asia Times

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