The initiative a first of its kind in the sultanate was designed to share special moments with customers and highlight the benefits of simply being happy.

This week a team of special Farah ambassadors started visiting filling stations in the governorates of Muscat North and South Batinah Sharqiyah Dakhliyah as well as Dhofar to surprise customers with gifts ranging from LED TVs to iPhones. Additionally a special Farah film will be made to capture those special moments of happiness and share them through social media to commemorate the campaign.

Jaber al Wahaibi senior retail manager said 'Since we kicked-off Farah in November we have received overwhelming support from fans and local communities all over Oman. The tremendous reaction from customers and everyone involved has proven to be infectious spreading feelings of happiness that brighten up their days. Our ethos has always been to care beyond the pump with each moment of joy strengthening the bond between us and our valued customers.'