DOHA: Three of Ooredoo’s flagship initiatives have been recognised at the 17th annual World Communication Awards held in London England last week.

The awards were Best Brand Campaign for the ‘Simply Do Wonders’ campaign with Leo Messi; Digital Experience Award for Ooredoo’s Mozaic GO App; and the Social Contribution Award for Ooredoo’s Mobile Health Clinics.

Sheikh Saud bin Nasser Al Thani Group CEO Ooredoo said: “We feel very honoured by this international recognition of our work. We have been on a fast track to become a leading global communications company and these wins are a reflection of our ability to continue to offer innovative solutions to customers while fulfilling our vision of enriching people’s lives across our global footprint. We strongly believe that we can stimulate human growth by leveraging communications to help people achieve their full potential and we want to make a difference in the communities in which we operate.”

The World Communication Awards are the largest awards ceremony in the telecoms industry recognising innovation and outstanding performance. For Qatar Ooredoo received the Digital Experience Award for its Mozaic GO app which enables customers to turn their mobile phone or tablet into an advanced TV remote control.

The App provides Mozaic TV customers with the chance to watch content wherever they are in the world via Wi-Fi or the Internet.

The feature the first of its kind in Qatar also gives customers the ability to browse the TV listings and Mozaic movies catalogue on their mobile without disturbing the on-screen entertainment.

The launch was part of Ooredoo’s on-going work to introduce next-generation and smart living services to provide their customers with the best user experience.

Taking home the award for Best Brand Campaign Ooredoo’s ‘Simply Do Wonders’ initiative was developed to promote the brand promise and values.

Working with global ambassador and football star Leo Messi enabled Ooredoo to deepen its engagement particularly with young people across its footprint. During its run more than 11 million people viewed the advert online making it the most-seen video ever from an Arab brand on YouTube.

The TV commercial was also named the 10th top viral video in the world during the 2014 FIFA World Cup.

Launched in partnership with the Leo Messi Foundation Ooredoo’s Mobile Health Clinics programme – winner of the Social Contribution Award – is an excellent example of how the company strives to make a difference.

The clinics travel to rural and remote communities in Indonesia Myanmar Algeria and Tunisia to provide free medical treatment share nutritional advice and distribute vitamins especially to young children.

In line with Ooredoo’s broader commitment to the United Nation’s Sustainable Development Goals this initiative has significantly increased access to basic healthcare for people who would otherwise not have been able to afford it or travel the distance to seek treatment from medical professionals.

The mobile health clinics have been particularly effective following natural disasters and emergencies.

In February 2015 they lent support to ongoing disaster relief efforts in Jakarta in the wake of severe floods. Since 2007 the program has received three Millennium Development Goal Awards and benefited more than more than 650000 children in Indonesia.

The Peninsula