Qatar- Over 800 students attend road safety initiative

12/4/2015 9:49:50 PM

(MENAFN- The Peninsula) Seventeen schools participated in the ‘Darb Al Salama’ road safety initiative held at the Al Shamal Sports Club and the Al Thukhirah Youth Centre.

DOHA: More than 800 students from 17 schools participated in the recently concluded ‘Darb Al Salama’ road safety initiative held at the Al Shamal Sports Club and the Al Thukhirah Youth Centre.

The initiative launched by the Ras Laffan Community Outreach Programme (COP) targets residents of the northern communities particularly drivers aged between 14 and 21 years in a bid to reduce road fatalities and injuries as a result of car accidents. It uses a mix of practical and computer-based education tools to help change driving behaviours with the long term vision of reducing fatalities and serious injuries resulting from road accidents.

To date the initiative has attracted participation from more than 12000 youth centres and schools across the northern communities and Doha.

The Safe Journey initiative was among the front runners for the Innovation Road Safety Award at the 4th Annual Middle East ITS and Road Safety Forum held in Doha in October. The initiative was nominated for outstanding innovation in road safety outperforming several other programmes due to its interactive and entertaining approach.

The technology supporting the initiative is based on the ‘RakezTaslam’ programme which stands for ‘focus to be safe’ in English. Adopted for the first time in the Middle East this year ‘RakezTaslam’ was designed and tailored to Qatar’s roads and driving environment in order to help young drivers identify and respond to potentially unsafe traffic situations.

The Safe Journey initiative was launched by COP and is organised in partnership with the Ministry of Interior Traffic Department Qatar Red Crescent and Community Policing Department.

The COP is a consortium that includes Qatar Petroleum Qatar Shell RasGas Dolphin Energy Limited Oryx GTL and Pearl GTL.

The Peninsula

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