(MENAFNEditorial) Souq.com, the largest online retailer in the Middle East confirms ten-fold increase over average daily sales on the first day of White Friday Sale that commenced yesterday, with 40% of the sales coming from the mobile app. This reinstates the growing m-commerce trend in the region. Souq.com is offering incredible White Friday deals from the 25th – 28th November on Souq.com as well as its mobile app.
Souq.com further confirmed that 2 items were sold per second with over 20K mobiles, 20K bottles of perfumes and 20K fashion items being sold in the first few hours itself. 40% of purchases on the first day came via credit card, which also proves customers are availing benefit of partnership with MasterCard to get 10% extra off on all deals.
Ronaldo Mouchawar, CEO & Co-Founder, Souq.com commented, "Souq.com is leading the trend in the growth of online shopping in the Middle East which is one of the fastest growing e-commerce markets in the world. High GDP per capita, robust mobile penetration rates, younger population, ease of buying are some of the key factors fuelling a boom in online sales in the Middle East. With 60 percent of consumers being under the age of 25, the region has a growing number of people who are 'living online' and who understand the benefits of electronic payments such as speed, convenience, security and value for money. Through partnering exclusively with some of the region's top brands, we are able to bring some truly unbeatable deals to the table during White Friday 2015. We are delighted to see our customers benefitting via mobile app, that ensures you don't miss out the big hourly deals even while you ae on the go."
With much more expected to come over next 3 days, Souq.com "White Friday" sale is all set to smash online sales record in the Middle East. Stay tuned for more updates on this.
In 2014, Souq.com brought Black Friday to the Middle East for the first time, naming it White Friday. Globally known as 'Black Friday' due to its effect of getting brands 'back in the black', is a massive sales tradition in the US and over the past decade has been steadily gaining momentum worldwide. It the Friday after Thanksgiving and said to be the day that shoppers begin their shopping for Christmas. In respect to Friday being the day of worship, gathering, friends and family; Souq.com had named the shopping extravaganza and coined 'White Friday', a day of prosperity, celebration and joy.
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