UAE- Ideal displays bathroom product portfolio at Big 5


(MENAFN- Khaleej Times)

Ideal Standard one of the leading providers of innovative total bathroom solutions operating across Europe Middle East and Africa is presenting an overview of its latest bathroom product portfolio at Big 5 Dubai the largest construction event in the Middle East.

At the exhibition concluding on November 26 at Dubai World Trade Centre Ideal Standard Mena will have on show the entire spectrum of bathroom solutions from ceramics brassware fittings and shower kits to bathtubs furniture and shower trays.

All these products on display will be from the company's flagship brand Ideal Standard as well as its other leading European brands such as Jado Armitage Shanks and American Standard.

Dimitra Dotsia marketing manager Ideal Standard Mena said: "We are very excited about this year's participation as we are presenting our new revolutionary AquaBladeTM flush technology that has already generated a buzz in the industry as well as our new award winning Tonic II total bathroom range. Always thinking about the ergonomics of the bathroom we aim to help our end -users get the most out of their bathroom experience. So merging stunning form and exceptional function is a major focus for us in order to continue delivering game-changing products. Ideal Standard provides a glimpse of this at Big 5."

The company will also showcase a selection of its already-successful products such as the luxury total bathroom solution range DEA combined with mlange fittings; Connect & Strada range; shower systems and kits vessels and a wide collection of bathroom fittings.Jado will present luxurious mixer ranges like IF Design Gold award winner Joy Jes Perlrand Cristal - the Swarovski range - and others as well as a selection of potential finishes that they can be produced in.

From the Armitage Shanks brand three major product lines will be displayed. Contour 21 Splash Schools range - an ergonomic hygienic and delightfully colourful school collection; The Doc M healthcare pack of products for hospitals and clinics as well as a selection of residential and non-residential mixers like Markwick which offer safety against bacteria of all kinds due to their ability for easy sterilising cleaning and disinfection. The company's stand will also display products from American Standard including a selective range of elongated toilets for greater comfort.

Hafez Ahmed CEO of Ideal Standard Mena said: "The Big 5 exhibition offers a great platform to tap into the burgeoning growth opportunities in the region for our innovative bathroom solutions. Through our participation we aim to fully benefit from the possibilities of offering our world-class products amidst robust trends in the market. Our past participation in Big 5 was very successful and encouraging and we see good potential to build on our market leadership."


Khaleej Times

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