Ras al Khaimah brings new initiatives to UAE Innovation Week 2015

11/24/2015 4:41:09 AM

(MENAFN- Emirates News Agency (WAM))

RAS AL-KHAIMAH 24th November 2015 (WAM) -- Ras al-Khaimah Tourism Development Authority will be exhibiting new projects at UAE Innovation Week one of the largest innovation events in the world in line with the declaration of President His Highness Sheikh Khalifa bin Zayed Al Nahyan that 2015 is the 'Year of Innovation' and upon the directives of Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum which will feature more than 800 ideas and activities throughout the week.

The authority is announcing two major initiatives which will allow visitors to get to the heart of the emirate and will complement the new tourism developments.

The Ya Hala Ambassador Programme is an initiative where Emiratis from Ras al-Khaimah can volunteer to become ambassadors for the emirate. The ambassador programme will be rolled out using a mobile app that can be downloaded for free. The app will allow visitors to Ras al-Khaimah to connect with local ambassadors to experience traditional Emirati hospitality and take advantage of insider tips.

Ras al-Khaimah Novels is the Tourism Development Authority's project to start a search for people from across the emirate who have authentic stories to tell from their own personal experiences of Ras al-Khaimahwhether it be old traditions passed down through the generations or stories of past tribes.

Haitham Mattar CEO of Ras al-Khaimah Tourism Development Authority said "Ras al-Khaimah has been experiencing consistent and significant growth in visitors and in order to maintain this interest and demand it's hugely important that we keep abreast of innovation developments from technology to digital. As an emirate we are constantly striving for growth and have developed projects and campaigns that show our creative innovative approach to guest experience. UAE Innovation Week is the ideal platform to showcase these initiatives."

The event is a consolidated effort by the UAE government the private sector and individuals to facilitate the UAE's position as a global innovation hub.

WAM/AAMIR/Moran

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