Adele's 'Hello' is biggest YouTube debut of the year


(MENAFN- Khaleej Times) British singer-songwriter Adele has confirmed the impending release of her new album - her first since 2011's 21, which sold 11 million copies in the U.S. - and offered a hint about the record's theme.

"My last record was a break-up record and if I had to label this one I would call it a make-up record," she said via messages on her Twitter and Facebook accounts. "I'm making up with myself. Making up for lost time. Making up for everything I ever did and never did."

The announcement comes mere days after a mysterious commercial featuring Adele's vocals premiered during a broadcast of the U.K.'s X Factor without official comment or explanation. "25 is about getting to know who I've become without realising," the singer wrote, describing both her life experience and perhaps hinting at the title of the album, which would remain consistent with the names of her two previous albums, debut 19 and sophomore effort 21. "And I'm sorry it took so long," she added, "but you know, life happened."

The long-awaited new song Hello has enjoyed a phenomenal start, marking the biggest debut of any video this year on YouTube. The ballad averaged one million views per hour in the first two days after its release last Friday, with more than 108 million views as of Wednesday morning US time.

The video website, in a blog post on Tuesday, said that the debut was the biggest for any video in 2015, surpassing the release of the trailer for Star Wars: Episode XII - The Force Awakens.

Vevo, the video-hosting platform, said that Hello broke its own record with more than 27 million views in its first 24 hours.

Adele still has a way to go to break the all-time YouTube record, however. South Korean star Psy's Gangnam Style, accompanied by an equestrian-like dance that went viral around the world, holds the record at more than 2.4 billion views.


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