Saudi- AXA Gulf launches breast cancer awareness caign

(MENAFN- Arab News) AXA Gulf one of the largest leading non-life international insurers in the region has launched a breast cancer awareness campaign in the GCC.
Titled "Taking actions to fight breast cancer" the campaign will educate consumers about the risks of breast cancer and the importance of early detection.
As part of this campaign AXA Gulf will provide screening vouchers to its customers holding a valid insurance policy of any type in the Kingdom for breast X-ray mammography at Consultant Radiologist Center in Riyadh Al Ray Center in Dammam and Abeer Clinic in Jeddah. Customers will be able to obtain vouchers from AXA shops and branches or through their website.
Jerome Droesch CEO of AXA Insurance Gulf commented: 'We consider this campaign crucial toward the public and are proud to team up with leading medical providers to raise awareness and support the cause during the breast cancer awareness month. We are hoping that our efforts will help spread the word and assist in combating this disease.'
The breast cancer campaign is part of AXA's corporate responsibility and is stated to be integral to the company's commitment to equipping individuals and society at large with a better understanding about the health risks faced by them.
According to WHO about 70 percent of breast cancer cases are not reported until they are at a very late stage in the Middle East resulting in a high proportion of women presenting with late-stage disease.
However dynamic public-private partnerships coupled with meaningful innovation can create a health care pipeline that delivers patient-centric locally tailored solutions to address the health needs of women in the Middle East.
Getting a mammogram can help reduce the number of deaths caused by breast cancer by 40 percent among women aged between 40 and 74 especially for those over 50.