UAE- RTA holds innovative lab to divert customers to digital channels

10/19/2015 7:47:47 AM

(MENAFN- Emirates News Agency (WAM))

DUBAI 19th October 2015 (WAM) - The Roads and Transport Authority RTA has held its latest Digital Transformation Lab at the Corporate Administrative Support Services Sector which is aimed at diverting customers to the use of digital channels.

The event was held in the context of RTA's compliance with the initiatives and directives of the government for holding government innovation labs as a means of leveraging performance by debating creative ideas capable of contributing to a high-class working environment in the Emirate of Dubai.

The RTA's Corporate Administrative Support Services Sector held the Digital Transformation Lab at Al Sufouh Tram Station in the presence of its CEO Yousef Al Reda directors and employees of the sector as well as customer team managers partners and relevant staff of the RTA's IT Department.

The Lab discussed how to divert customers to the use of digital channels in communicating with the RTA and the optimal benefit from its smart services offering. It also touched on the future of digital communication in the business and service industry and the corporate government processes. A visual presentation was made to spotlight the current position of RTA's digital services and discuss holding a workshop about the best practices in digital services.

"The RTA is committed to effectively responding to the initiatives of the wise leadership. Since the launch of our government drive to cut down the number of visitors to customer service centers by 80% by 2018 by holding Government Innovation Labs the RTA spares no effort or resources in realising this objective to keep pace with the future vision of our leaders" said Al Reda.

"Among the key steps taken by RTA in this regard is probably the launch of more smart apps assisting the public to avoid visiting customer service centres which saves time and effort and contributes to realising our third strategic goal of bringing happiness to people. The Lab included a number of brainstorming workshops and shared creative ideas to overcome challenges facing our sector that is considerably concerned with this initiative as it is in daily touch with the needs of various community segments.

"Welfare no longer rests on the delivery of smart and excellent services to the community but has actually developed into offering top-class modern and smooth means of delivering such services in a way that adds to the happiness and convenience of service recipients in Dubai. This objective has thus shaped into one of the RTA strategic objectives" added Al Reda.

WAM/tfaham/Moran

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