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Synopsis
This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Canada. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
Summary
• Increasing demand for convenience will drive growth in Prepared Meals market in Canada
• Ready Meals is the largest category by value and the fastest-growing category in the Canadian Prepared Meals market
• Hypermarkets & Supermarkets continue to dominate the distribution of Prepared Meals in Canada
• Busy Lives and the Quality Seeking nature of Canadian consumers influence buying decisions in the Prepared Meals market
• The use of Rigid Plastic Trays is forecast to grow further with high growth in Ready Meals category during 2013-2018
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Scope
The growing demand for convenience from packaged food is driving the growth of Prepared Meals among Canadian consumers. Companies in this market offer a wide range of products and continue to launch innovative products that attract consumers by focusing on quality ease of use and variety.
Reasons To Buy
This overview of the consumer and market dynamics of the Canadian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
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Table of Content
•Country Context
•Market overview
•Retail Landscape & Key Distribution Channels
•Packaging
•Company and private label share
•Consumer trends
•Examples of new product development
•Appendix
List of Tables
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