(MENAFNEditorial)
Synopsis
This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in South Korea. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
Summary
• The Prepared Meals market in South Korea will register moderate growth during 2013-2018 driven by high disposable income of the consumers
• Ready Meals is the largest category by value and will register the fastest growth during 2013-2018
• Increasing busy life styles as a result of rising participation of women in the work force and rising single person households are driving the growth of convenient food products
• Quality Seeking and Connection are the other key trends in the South Korean Prepared Meals market
• Retailers will use rebranding strategies to attract consumer attention by focusing on better quality and value. This is likely to challenge leading brands across categories
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Scope
The Prepared Meals market in South Korea will register moderate growth during 2013-2018 driven by high disposable income. Increasing busy lifestyles as a result of increased participation of women in the workforce and rising single person households are creating demand for convenient products. The rising consumer knowledge about world cuisines will drive the launch of locally popular products in ethnic flavours.
Reasons To Buy
This overview of the consumer and market dynamics of the South Korean Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
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Table of Content
•Country Context
•Market overview
•Retail Landscape & Key Distribution Channels
•Packaging
•Company and private label share
•Consumer trends
•Examples of new product development
•Appendix
List of Tables
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